To the Silent 90%: A Heartfelt Appeal from a Content Creator
In the dynamic world of social media, there is a well-known principle called the 1:9:90 Rule . It suggests that: 1% of people create content 9% actively engage through likes, comments, and shares 90% remain silent viewers — the observers who watch, listen, and scroll without leaving visible traces If you belong to that 90%, this message is especially for you. First, let me say this clearly: there is absolutely nothing wrong with being a silent viewer. Not everyone wishes to comment publicly. Not everyone enjoys clicking the “like” button or sharing posts. Privacy matters. Time matters. Personal comfort matters. And as content creators, we genuinely respect that. However, there is one small habit — often done unknowingly — that carries enormous weight in today’s digital ecosystem. It is what I call The Intentional Click . The Hidden Impact of the “Click and Dump” In today’s algorithm-driven platforms, particularly on YouTube, viewer behavior speaks louder ...