King Sasanka – Sri Lankan Writer & Retired Aviation Professional.

  The "Sleep Well at Night" Factor (Low Volatility) As a novice investor, market ups and downs can be a rollercoaster for your emotions (and your sleep!). That's why we recommend starting with established, well-known brand names. Novice investors are often emotionally reactive to market swings. Established brands have proven business models that have survived recessions, wars, and technological shifts. Why it works: Their stock prices don't usually "moon" 50% in a day, but they also rarely crash to zero. Social Media Hook: "Stop checking your app every 5 minutes. Established brands offer stability so you can sleep while your money works." The Power of "Visible Value" It is easier to research a company whose products you actually use. When you invest in a brand, you can see their performance in the real world. Why it works: It builds investor confidence . It’s much harder to panic-sell a company y...

nderstanding the validity or duration of your orders is just as critical as choosing the right price. . These instructions act as a direct communication line to your broker’s system, dictating exactly how long an order should remain active before it is cancelled. Whether you are a beginner or looking to trade like a pro, mastering these tools gives you full control over the "when" and "how much" of every transaction . 1. Timing is Everything: Order Validity Order validity determines the lifespan of your trade.  Choosing the wrong setting could lead to unexpected fills or missed opportunities. Order Type How it Works Best For DAY Automatically deleted if not filled by the market close (e.g., 4:00 PM) . Intraday traders avoiding "overnight surprises" . GTC (Good Till Cancelled) Remains "on the books" until filled or manually cancelled (usually up to 30–90 days) . Long-term investors waiting for a specific "dream price" . GTD (Good Till ...